EMOTION

Music spawns from something emotional. A unique, personal story an artist wishes to share. Understanding how music is created, and indeed helping artists to create, embeds in Yamaha’s DNA a fundamental understanding of music, particularly the emotion upon which music creation is inspired. In the development of each of our extensive range of Hi-Fi products, conveying this emotion to the listener is one of the most important considerations.

OPENNESS

Authentic, pure Hi-Fi is less about listening to brilliant sounding equipment and more about that equipment disappearing and the artist performing live in the room. The openness of the music, that feeling of being within reach of the artist, brings the music to the fore, and makes listening to music an active rather than passive experience.

GROOVE

Feeling the music. Not just feeling like you are there, but feeling the story in the music. Feeling the rhythm, the groove of the music. Moving with the music. Only a true representation of the music can deliver this.